To build loyal delighted customers through:
1. Innovative products meet their needs and perform better than their expectations.
2. Provide solutions to their problems.
3. Reliable dependable supply.
4. Superior and consistent quality.
5. Build a close and trustworthy relationship.
6. Keep their best interest in mind.
7. To be always honest with them.
To maximize our stakeholders wealth through:
1. Continually optimizing our manufacturing processes to increase production capacity and decrease costs.
2. Product development; new innovative products
3. Market development; new markets.
To enhance our employees satisfaction through:
1. Develop their leadership skills.
2. Motivate them through proper job design, intrinsic and extrinsic rewards.
3. Equitable rewards system
4. Ensure the safety of the workplace