Mix Technical Coatings (MTC) is today one of the largest devoted coaters of aluminum and steel in Jordan, offering its services in the Middle East & Gulf regions. MTC has a solid foundation with the origins of the Petra Group that extends for more than 50 years. The founders’ vision was to establish an organization that specializes in metal surface finishing. This vision has continued to be centralized throughout the growth and diversification of MTC’s operations, and is still a key driver of our daily processes.
In 2004, MTC built one of the latest and most efficient powder coating lines in Jordan. Since then, through continued development and improvement, we have expanded our services to include several types of Architectural coatings for aluminum and steel. This approach embodies a commitment to growth, which has enabled us to establish ourselves firmly as the market leader.
“MTC” has positioned itself as a market leader by adopting a solid “innovation strategy” in terms of product features and processes. Product innovation and reliability is a good place to start providing satisfaction and generating customer loyalty. Our ability to respond to customer demands and match it with the proper services, reliability and price were the key factors in positioning MTC as a market pioneer. We are keen to move MTC into each significant area of the industry: Powder Coating, PVDF Coating and Wood finish. Moreover, our aggressive investment in expanding factory production capacity and reducing line set-up gives us the privilege of economies of scale and the ability to work with hybrid strategy by which we offer innovative products at reasonable price.
Our basic rule is to delight our customers by performing better than their expectation. For us, satisfaction is not a transaction-specific that ends with a judgment of a specific purchase occasion. We view it as relationship-specific where satisfaction is a more fundamental indicator of our past, current and future performance. We believe in building long term relationships with our customers by:
1. Delighting our customers.
2. Delivering the best value.
3. Building a trust-worthy relationship.
We stand behind these customer loyalty key drivers, with a 50+ dedicated professionals who collectively command many years of industry experience. This experience extends beyond mere operation processes to the essence of our relationships with our clients.
To be the market leader in the surface finishing industry in Jordan and Middle East.
This publication has been produced with the assistance of the European Union in cooperation with Jordan Enterprise Development Corporation
The contents of this publication are the sole responsibility of Mix Technical Coating and can in no way be taken to reflect the views of the European Union & Jordan Enterprise Development Corporation.
